An unprecedented boycott of Facebook is moving across the Atlantic, as the coalition of activist groups behind the Stop Hate for Profit campaign have called on companies in Europe to join in the action.
The campaign has already gained the support of more than a thousand brands in the US, including Coca-Cola, Unilever and Ford, some of which have extended their boycotts globally. Now, the coalition, coordinated in Europe by the Centre for Countering Digital Hate, is calling on British and other European companies to join in the movement.
“98% of Facebook’s revenue comes from packaging up its users’ data and selling it to advertisers,” said Imran Ahmed, CCDH’s chief executive. “By persuading more than 1,000 companies to stop advertising on Facebook, Stop Hate for Profit has shown it can materially disrupt their business model.